“Business leaders are struggling to understand how seriously they should take the latest phenomenon in the world of artificial intelligence: generative AI,” wrote Andrew McAfee, Daniel Rock, and Erik Brynjolfsson in their recent Harvard Business Review (HBR) article “How to Capitalize on Generative AI.”
“On one hand, it has already displayed a breathtaking ability to create new content such as music, speech, text, images, and video and is currently used, for instance, to write software, to transcribe physicians’ interactions with their patients, and to allow people to converse with a customer-relationship-management system. On the other hand, it is far from perfect: It sometimes produces distorted or entirely fabricated output and can be oblivious to privacy and copyright concerns.”
“Is generative AI’s importance overblown? Are its risks worth the potential rewards? How can companies figure out where best to apply it?,” the authors asked. To illustrate how to best answer these questions, the article references a recent research paper by Brynjolfsson and two collaborators, Generative AI at Work, which shows that there are ways to both reap the benefits of generative AI and contain its risks.
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